In this episode of Point B, host Steve Schwinke dives into a discussion with Sr. Director of Mobility at Rightpoint, Bill Thompson about key considerations in creating an effective digital experience for the vehicle user.
1:12 Crabwalk and Watts to Freedom explained
2:07 The marriage of engineering, design, and user experience
3:35 The shift away from design for manufacturing
5:40 Considering human factors in design and engineering
7:10 Safety considerations for the digital user experience
8:34 Measuring the relationship between distracted driving and feature use
10:12 Designing the digital experience for the mobility product offering