The Ins and Outs of the Software Defined Vehicle

Episode 13

June 22, 2023

14:52

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Episode Summary

Brian Carlson, Director of Global Product and Solutions Marketing at NXP, is back on Point B to continue his discussion on the evolution of SDVs, this time with a focus on software. How are new E/E architectures (discussed in last month’s episode) changing the way automakers do software? How are OEMs navigating this new world of OTA updates and full-vehicle data logging? What challenges must be overcome to ensure success?

Key Highlights

0:54 What is a software defined vehicle?

3:23 Reducing build cost with SDVs

5:40 Consumer education around SDVs

8:05 The best ways to bring updates to the consumer

10:35 Bringing third parties into automotive to create better experiences

12:30 Challenges faced by the key players in SDVs

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Point B is sponsored by Sibros, an award-winning connected vehicle software company located in the heart of Silicon Valley, guided by passionate leaders with deep automotive tech industry roots, and backed by renowned strategic investors.

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