(R)Evolution and Implications of E/E Architectures

Point B welcomes the Director of Global Product and Solutions Marketing at NXP, Brian Carlson, to discuss how new vehicle architectures are changing the world. What changes is the automotive industry seeing? Is there one vehicle architecture to rule them all (domain vs zonal)? What are the implications of these shifts and what are silicon providers doing to support and address them?

1:19 Big shift in automotive architectures

2:40 Enabling a software defined world

4:20 Evolution vs revolution 

5:18 Who’s leading the charge?

7:30 The changing role of Tier 1 suppliers

9:40 Challenges faced by silicon providers

11:55 Security implications for SDVs